united states of frozen yogurt

Visiting all 50 states is an achievement that will likely be an endeavor that take most of my life to complete, and is on my "to do" list. I don't aspire to just visit every state; my ambition is to fill a dish to the brim with frozen yogurt (or Froyo, to fellow connoisseurs) in all 50 states.

What started as a passion project has become my obsession, something worthy of hanging in my home as a daily reminder to continue to book flights and fill my gas tank and adventure to new places and spaces to devour frozen yogurt (and see other sights, of course.)

I designed and created an acrylic  map of United States as well as spoons and a large title sign. As each state is conquered, a spoon is inserted into the hole corresponding to the newly aquired state. The poster documents the details of the acquisition of Froyo, noting the date, the experience, and the location.

Project scope:

• Print collateral
• Signage
• Exhibit installation