PROGRAM LOGOS

Delta Upsilon International Fraternity is the premier men's fraternity committed to Building Better Men for a global society through service, leadership development and lifelong personal growth.

 Delta Upsilon is the sixth oldest extant, all-male, collegiate Greek organization in North America. Through offering different leadership programs, their members experience opportunities to learn new skills, develop confidence and make the world a better place.

The objective was to create a brand system that allowed each mark to stand independently, but that also is cohesive with the framework.

Project Scope

• Brand development
• Brand strategy
• Logo system